Nov
16
Craft beer lovers likely to buy organic
Advertising Age reports that a study was done on beer drinkers’ choice of beer and their personalities. When it came to beer drinkers and some of their sustainable priorities, here’s what they found out:
- Craft-beer lovers are 153 percent more likely to always buy organic while Bud Light drinkers are 34 percent more likely to never buy organic products
- Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority
- Corona drinkers are 91 percent more likely than average to buy recycled products
- Blue Moon drinkers are 105 percent more likely than the average person to drive hybrid cars
- Those who abstain from drinking beer altogether are 30 percent more likely to never buy organic products
(via: mother nature network)
Considering I go to an organic grocery store daily, this is relevant to my interests.
